Campaigns & Case Studies
Public relations campaigns and case studies from graduate courses.
Happy Hollow Children's Camp
April 30, 2024
The focus for this campaign plan is to show Happy Hollow Children’s Camp how they can sustain strong, supportive and memorable camp experiences. This need can be established through these goals:
1) Increase awareness and support from donors.
2) Provide deeper camp experiences for children, staff and volunteers.
Strip Away Imperfections
December 4, 2024
Bioré, a skincare brand owned by Kao Corporation, partnered with influencer Cecilee Max-Brown for a Mental Health Awareness Month campaign. Max-Brown, a survivor of the Michigan State University shooting, discussed her trauma in the video while using Bioré products. The video sparked controversy, with many criticizing the company for exploiting a tragic event for commercial gain.
